Social Media are media for social interaction, using highly accessible and scaleable publishing techniques. Social Media uses web-based technologies to transform and broadcast media monologue info as Social Media dialogues. Some prominent scholars describe it as “A group of internet based generated content". Social Media have been modernized to reach consumers through the internet. Social media have become appealing to big and small businesses.
How Social Media are different from Industrial Media

Social Media have distinction from industrial media. In industrial media, people gain information, education, news etc. bye electronic media and print media. Social Media is distinct from industrial or traditional media such as newspaper, television and film.

Some of its properties are given as:

• Reach both industrial and Social Media through technologies provided scale and enable to reach a global audience.
• Accessibility - The means of production of industrial media are tropically owned privately or by government, while social media tools are generally available to anyone at little or no cost.
• Usability - Industrial media production typically requires specialized skills and training. Most Social Media does not or in some cases reinvent skills, so anyone can operate the means of production.
• Permanence - Industrial media once created, can not be altered whereas Social Media can be altered almost instantaneously by comments or editing.

Distinction between conusmer Social Media and B2B Social Media

As the use of social media has grown some secularities have begun to develop prominently among them. These are businesses to sconsumer. (B2C ) and busines to business (B2B). B2B Social Media have several distinct references from b2c like:

• Business professionals must lower their purchase risk.
• Must increase their knowledge to ensure their livelihoods.
• In order to advance their careers, business professionals must grow their new works
• To solve problems, business professions must conduct research and reach out to companies and other professionals.
• To communicate on internet using blogs, expression engine, live journals, open diary, type pad etc. etc.
• Online advocacy and fundraising with wikies, social bookmarking and social news.

Social Media is connected with the following multimedia techniques

• Photography and art sharing
• Video sharing
• Live casting
• Music and audio sharing
• Presentation sharing

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